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Life & Career Coaching for Women

You don't need
to start over.
You need to
start true.

1-on-1 coaching for women who are done living someone else's version of their life — and ready to build one that is unapologetically theirs.

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1-on-1 Private Coaching
You At the Center
Now Start This Week
Is this you?

You've done everything
right. Why doesn't it
feel right?

Coaching is for you if any of these land.

You've outgrown your career

The job that made sense at 30 feels like a costume at 45. You're ready to take it off — you just don't know what to wear instead.

You've lost the thread

You've been so busy being everything to everyone that you've forgotten what you actually want. You need someone to help you find it again.

You're scared to start

The desire is there. The fear is louder. You need a thinking partner — someone who believes in the outcome before you do.

You're tired of waiting

You've been saying "maybe next year" for three years. The only thing that changes is how much longer you've waited. This is the year.

Erika Montes — Now She Begins Life Coach
About Me

I'm Erika Montes —
and I know this path.

Born in Queens, raised between Guayaquil, Ecuador and Miami, and shaped by a mother who taught me that pushing through isn't just an option. It's a way of being.

Over two decades, I built a career in rooms where women weren't supposed to be. From A&R assistant at PolyGram Latino to a decade at Island Def Jam, to SoundCloud's Global VP for Artist & Label Relations, to becoming the first woman President of Rostrum Records — every door I walked through came from relationships built on integrity, and a refusal to quit even when quitting felt like the only option.

The path wasn't straight. There were layoffs, long stretches of uncertainty, and moments I questioned everything. What carried me through was a simple principle I return to again and again: never give up. On your dream, on your people, on yourself.

Now She Begins is what I wish I'd had — a space for women who have everything it takes but haven't yet found someone to help them see it. If you're standing at the edge of your next chapter, you're in the right place.

The process

How coaching works

Simple. Personal. Built entirely around you.

Step One
Discovery Call

A free 20-minute conversation. We talk about where you are, where you want to go, and whether working together feels right. No pressure, no pitch.

Step Two
Coaching Sessions

Weekly or bi-weekly 60-minute sessions via Zoom. Structured, honest, and built entirely around you — your goals, your blocks, your pace.

Step Three
Between Sessions

Voice note check-ins and support between calls so momentum doesn't stop when the session ends.

Step Four
Real Change

Clarity. A plan. The confidence to act on it. And someone in your corner who believes in your outcome before you can fully see it yourself.

Work with me

1-on-1 coaching, built for you

Every coaching relationship starts the same way — with an honest conversation. No packages to choose from, no pressure to decide. Just a free 20-minute call where we figure out together whether this is right for you.

01
We talk, honestly

A free 20-minute intro call via Zoom. You tell me where you are. I tell you how I work. We see if there's a fit.

02
We build your path

If we decide to work together, I design a coaching plan around your specific goals, timeline, and what you actually need.

03
You begin

Weekly sessions, voice note support, and a thinking partner who believes in your outcome before you can fully see it yourself.

Book Your Free Intro Call

Pricing is discussed on the call — tailored to what you need, not a package off a shelf.

Book your intro call

20 minutes.
No pressure.
Just a conversation.

Tell me where you are. I'll tell you how I work. By the end of the call, we'll both know if this is the right fit — and there's never any obligation to continue.

Book Your Free Intro Call →

Pick your own time slot — instant confirmation via Zoom